Lucian Rosca leads the firm’s creative business, bringing in two decades of experience
in brand identity, automotive and recreational design.
Lucian is the firm believer of the perfect balance between art and engineering. Design
has to offer consumers a visually exciting and, at the same time, perfectly reliable
and user friendly, intuitive experience.
Prior to his position at car_brand_image, Lucian worked on a large number of very
diverse programs for multi-national corporations like Volvo, Yamaha, Asics and General
While at GK Design, a design consultancy, he managed, among other projects, the complete
overhaul of the Yamaha corporate identity for the North American market.
In 2009 Lucian launched car_brand_image design consultancy, helping clients with
creative solutions covering a wide spectrum of automotive design.
Lucian holds a Bachelor of Science in Transportation Design from Art Center College
of Design in Pasadena, California.