Good reads

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Branding Isn’t As Important As ‘Experts’ Say?
I recently came across an article on VentureBeat.com with the same title as this post: Branding Isn’t As Important As ‘Experts’ Say. The only difference in the titles is the question mark that I’ve added to my own above. Clearly, I don’t agree with the big idea put forth in the article. Read more…

A Motive For Bad Design
Browse around some content sites on the web—magazines, blogs, news sites—and you’ll quickly notice a lot of bad design. Bad design in the sense that the page isn’t working on making things easy to read for you as the visitor, but instead seems to be pushing ads and links in your face, making for a cluttered and confusing experience. Read more…

The CEO’s Innovation Nightmare
When chief executives yell “innovation” in the forest, but their management teams cover their ears, did they really yell anything at all? Read more…

Is Lotus making a mistake?
Later this month at the upcoming Paris auto show, Lotus will be revealing the first car that reflects their new strategic vision, a vision of going upmarket and luxurious to compete directly with the likes of Porsche, Ferrari and Aston Martin.
I’m sure that when Lotus takes on Ferrari, Porsche and other luxury sports car makers that the cars they produce will be fast, beautiful and handle better than the competition. That’s no question. The question is will those cars be Loti? Read more…

A Periodic Table of Form: The secret language of surface and meaning in product design
Why does Design so often struggle to communicate its value to the world, when it’s something we all recognize?
When we speak of product development, we frequently look at the domains of Design and Engineering separately, evaluating them in different ways. Engineering, at its core, is a measurable process; Design, for the most part, is not. This gives the former an inherent advantage: engineering efforts are easily quantifiable, and this provides them with authority. Design is intuitive, working on the non-verbal levels of our experience, sometimes triggering our most subversive emotional states; this makes it difficult to evaluate empirically. Lacking an analytical vernacular, Design is labeled subjective, when it is actually the agent of universal truth through form. Read more…

Why Good Brands Fail
A brand exists for one key purpose: to be the bridge that connects a product’s or service’s promise (e.g., “To help you become a world-class athlete”) with the consumer’s desire (e.g., “Just do it”). So how do you tell whether your brand is living up to its potential or giving you the short end of the stick (i.e., Brandus Interruptus)? There are symptoms. Read more…

Is Design A Commodity?
I’ve never thought about design as a commodity. Is design now a commodity or could it ever approach commodity status? As I’ve been thinking through this I can definitely answer yes and no. Ok, that’s not so definitive, is it. I can see how design can be commoditized by the market, but I don’t think design is truly a commodity. Read more…


Five Branding Commandments for the Post-Crash Economy

Consumers are seeking brands that can help them achieve balance. What we need in this new climate is a value set that supports good behavior and allays consumers’ fears. Think of it as a suit of armor that will defend a brand against an uncertain future, competitive market conditions and the threat to our global environment. Read more…

The Four Phases of Design Thinking
What can people in business learn from studying the ways successful designers solve problems and innovate? On the most basic level, they can learn to question, care, connect, and commit — four of the most important things successful designers do to achieve significant breakthroughs.
Having studied more than a hundred top designers in various fields over the past couple of years (while doing research for a book), I found that there were a few shared behaviors that seemed to be almost second nature to many designers. Read more...

Leadership Is Easy If No People Are Involved
My friend Jack just got a new job.
“Do you love the job?” I asked him.
“It’s great,” he said, “but the big thing is, I’m never going to be caught behind the eight ball again.”
“What do you mean?” I asked him.
“I’m staying on my game and ready to bail, at any point,” he said. “That’s my new motto.”
Of course, Jack is right. From this moment forward, any working person who thinks, “Well, I have a job; I’ll turn my attention to other matters,” is missing the boat. We can’t afford to go to sleep in our careers. We have to get altitude, stay alert, know our value and our saleable talents, and create options for ourselves all the time. Read more…

Email Newsletter Designs
Newsletters are very important to your brand or business. A newsletter informs your reader about what’s going on. It is extremely important to have an appealing design, on top of that you should have news that will interest the customer. As you might know newsletters are a great marketing strategy to keep your subscribers coming back. Use this to your advantage, and create lustful email newsletters that the users can’t resist. If you’re planning to design a newsletter soon, good thing you came. We have rounded up some impressive email newsletter designs. Enjoy! Read more…

How To Judge A Logo
I really don’t like people who base their opinions about somebody or someone only on first impression, but in a world where all around us you can find multiple opportunities this could be decisive. When we are talking about the online world then a logo is equivalent to the first impression. Thus judging the great importance of the logo is revealed…but another question is how to judge the quality of a logo? Read more…

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