Who is the New Old BMW?

August 12th, 2010 § 7

A good question for designers, marketers and product planners.
Three to four decades ago BMW was a small, independent company making a very limited number of models, practically one design in three sizes, complemented by a very small production of coupes, substantially derived from sedans. From the business point of view it made sense and there was nothing particular there, with one exception: not just the coupes, but also the sedans were sporty, making them special in a world where sedans meant transportation and nothing more. That gave the BMW brand an edge over the competition. » Read the rest of this entry «

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