Renault-Nissan-Daimler alliance

May 28th, 2010 § 4

Soon after the alliance was officially confirmed, Automotive News published an article called “ Brand-image killer or sensible move? Analysts debate merits of Renault-Nissan-Daimler alliance” where several quotes were posted. Among them I found interesting two comments:

“…We keep our skeptical stance on Daimler, also with regard to a possible dilution of the brand”
MICHAEL PUNZET, DZ BANK

“Fundamentally, this is really a deal between Daimler and Renault. The number of (Nissan luxury unit) Infiniti cars that can take Daimler’s engines is extremely limited. I can’t see a clear picture of a meaningful cooperation between Nissan and Daimler. It seems Nissan has just been roped in for the money. I can appreciate the attempt by the partners to look for synergies and go into this cooperation, but when it comes down to it, you can’t help but ask, ‘Where’s the beef?’”
TAKAKI NAKANISHI, ALLIANCE BERNSTEIN, SENIOR VICE PRESIDENT » Read the rest of this entry «

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