The Standard of the World

July 15th, 2010 § 3

Is there a “Standard of the World” in the automotive industry today?
“The Standard of the World” slogan was associated with the Cadillac brand for many years.
Cadillac was founded in 1902 by Henry M.Leland, a machinist, inventor, engineer and automotive entrepreneur with a rich experience in toolmaking, metrology and manufacturing. The new company was born from the remnants of the Henry Ford Company which supposed to be liquidated but, at the advice of Leland, who was hired to appraise the plant, was reorganized and named after Antoine de la Mothe Cadillac, the founder of the city of Detroit.
In 1909 General Motors purchased Cadillac, making it its prestige division, devoted to the production of large luxury vehicles. » Read the rest of this entry «

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