The state of design [2]

July 27th, 2010 § 8

From time to time I find in different places on the internet, posts or articles about design and the condition of the designer, how the designers are viewed and treated, and how that influences a business and its brand image.
But what is design? From Wikipedia:
“No generally-accepted definition of ‘design’ exists, and the term has different connotations in different fields. Informally, ‘a design’ (noun) refers to a plan for the construction of an object (as in architectural blueprints, circuit diagrams and sewing patterns) and ‘to design’ (verb) refers to making this plan“…”With such a broad denotation, there is no universal language or unifying institution for designers of all disciplines. This allows for many differing philosophies and approaches toward the subject.”
This reality, reflected in the above definition, is actually creating the issue these posts or articles are bringing up: what is the role of the designer in an organization, how designers are viewed and treated and how all this influences the company’s brand image. » Read the rest of this entry «

The Standard of the World

July 15th, 2010 § 3

Is there a “Standard of the World” in the automotive industry today?
“The Standard of the World” slogan was associated with the Cadillac brand for many years.
Cadillac was founded in 1902 by Henry M.Leland, a machinist, inventor, engineer and automotive entrepreneur with a rich experience in toolmaking, metrology and manufacturing. The new company was born from the remnants of the Henry Ford Company which supposed to be liquidated but, at the advice of Leland, who was hired to appraise the plant, was reorganized and named after Antoine de la Mothe Cadillac, the founder of the city of Detroit.
In 1909 General Motors purchased Cadillac, making it its prestige division, devoted to the production of large luxury vehicles. » Read the rest of this entry «

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